Episode #113: [AI in Action] Keyword Research Made Easy: A Beginner’s Guide to SEO with Keywords Everywhere

SEO (Search Engine Optimization) often feels like an intimidating black hole of complicated strategies, mysterious ranking factors, and ever-changing algorithms.

But the truth? SEO isn’t about tricking Google — it’s about understanding what your audience is searching for and making sure your content provides the answers. (That sounds a lot easier already, right??)

If you’ve ever struggled to get your content seen, it might not be your content at all… it might just be that you’re not optimizing for the right keywords.

That’s where keyword research enters the chat.

And in Ep. #113 of Tech Savvy 101: AI & Automation Made Simple, I’m walking you through one of my favorite AI-powered tools for finding the right keywords, creating search-friendly content, and driving more organic traffic to your business.

So, if you’re ready to stop guessing what your audience wants and start creating content that actually ranks, let’s dive in!

Why Keyword Research Matters (And Why Most People Skip It)

Keyword research is the foundation of any solid SEO strategy.

But here’s the problem: most people either overcomplicate it or ignore it completely because they think it’s too difficult and/or time-consuming.

Maybe you’ve heard terms like “search intent” or “keyword optimization” and thought, That sounds way too technical for me. No thanks.

Or maybe you’ve been creating content based on what you think your audience wants… only to hear crickets when you hit publish.

Here’s the truth: 68% of all online experiences start with a search engine (Google, YouTube, Pinterest, etc.). And according to HubSpot, 75% of users never scroll past the first page of search results.

Translation? If your content isn’t optimized for the right keywords, your audience isn’t going to find it.

But keyword research isn’t about “gaming the system.” It’s about meeting your audience where they already are — understanding what they’re searching for and creating content that answers their exact questions.

Introducing Keywords Everywhere: The Best Budget-Friendly Keyword Research Tool

If you’ve ever thought SEO tools were too expensive, meet Keywords Everywhere.

It’s a simple yet powerful browser extension that gives you real-time keyword insights across multiple platforms, including:

• Google (search volume, trends, related searches)
• YouTube (popular search terms & trending videos)
• Pinterest (top-ranking pins & keyword insights)
• Amazon & Etsy (best-selling product searches)

Unlike traditional keyword tools that require you to switch between multiple platforms, Keywords Everywhere integrates directly into your search engine, giving you instant data every time you type in a query.

And the best part? It’s incredibly budget-friendly. The paid version starts at just $6/month, giving you access to 400,000 keyword credits — way more than the average entrepreneur will need in a year.

Step-by-Step Guide to Using Keywords Everywhere

Step 1: Install the Browser Extension
Go to KeywordsEverywhere.com and install the extension for Chrome or Firefox. Once installed, look for the small “K” icon in your browser toolbar.

Step 2: Activate Your API Key
Sign up for an account, request an API key, and enter it into the extension. You can start with the free version or unlock additional features with a paid plan.

Step 3: Perform a Google Search
Now you’re ready to start seeing the magic in action! Head over to Google and test out your first search. Pop in a term related to your area of expertise and hit enter. You’ll find new data, populated by the Keywords Everywhere plugin.

On the right side of the search results, you’ll now see:
🔎 Search Volume – How many people search for this keyword each month.
💰 Cost Per Click (CPC) – How much advertisers pay for this keyword.
📈 SEO Competition Score – How hard it is to rank for this keyword.
📊 Trending Data – Whether the search term is increasing or decreasing in popularity.

It also generates long-tail keywords (aka, more specific searches with less competition).

These longer, more specific phrases are gold for ranking in search engines because they’re easier to rank for and better aligned with your audience’s exact needs.

Using Keywords Everywhere for YouTube & Pinterest SEO

Most people think of SEO as a Google-only strategy, but YouTube and Pinterest are search engines too! If you create content for these platforms, Keywords Everywhere can help you:

Find the Best YouTube Keywords

• Type in a video topic (e.g., “healthy breakfast ideas for weight loss”).
• Keywords Everywhere will show you search volume, top-ranking videos, and trending data.
• You’ll see what keywords the most popular videos are using—so you can optimize your title, description, and tags.

Optimize Your Pinterest Strategy

• Enter a broad topic (e.g., “home office ideas”).
• Keywords Everywhere will show you the most searched Pinterest keywords related to your query.
• It even tells you the dominant colors in top-ranking pins (so you can design more visually appealing content!).

If you want more views, more engagement, and more traffic, this tool helps you optimize for the right searches—without the guesswork.

Optimize Your Pinterest Strategy

Once you have your keywords, the next step is using them strategically. Here’s how:

✅ Use long-tail keywords for easier ranking.
These specific phrases have less competition, meaning you’re more likely to rank on the first page of search results.

✅ Create content based on real data — not just gut instinct.
Instead of guessing what your audience wants, use keyword insights to create content you KNOW they’re searching for.

✅ Optimize beyond blogs — think YouTube, Pinterest, and beyond!
SEO isn’t just for websites. Apply keyword research to video content, product listings, and even social media captions for better visibility.

Final Thoughts: Start Optimizing Your Content Today!

SEO doesn’t have to be overwhelming. With a simple tool like Keywords Everywhere, you can make data-driven content decisions, rank higher in search engines, and attract the right audience — without spending hours on complicated SEO strategies!

So here’s your challenge: Go install Keywords Everywhere and start researching keywords for your next piece of content. You’ll be amazed at what you discover!

I’d love to hear how you’re using this tool — tag me on Instagram @the.sarahbaker and let me know how it’s going!

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Learn to break free from the social media grind, save hours each week, and generate long-term results with high-quality content that attracts leads, drives traffic, and boosts sales – without the need for constant posting. It’s free, easy, and designed to make content creation stress-free.

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Resources and Links

Affiliate Disclosure: Some of the links below may be affiliate links, which means I may earn a small commission if you purchase through them — at no extra cost to you. I only recommend tools I personally use and love!

• Keywords Everywhere

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