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Episode #117: [AI in Action] How to Turn Text into Video Content in Seconds with AI
Video content is no longer optional to stay competitive, it’s required.
With 91% of businesses using video as a marketing tool, the demand for high-quality, engaging video content has never been higher. But if you’ve ever thought, “I don’t have time to create videos,” or “I don’t want to be on camera,” I have good news.
You don’t need to be a professional video editor. You don’t even need to show your face on camera. AI-powered text-to-video tools are making it easier than ever to turn your written content into scroll-stopping videos, in just minutes.
In this post, I’ll show you:
- Why video content is a must-have for your business
- Three powerful AI tools that convert text into video
- Step-by-step guides to using each tool
- How to choose the best tool for your needs
If you’re ready to make video content without the tech headaches, keep reading.
Why Video Content Matters More Than Ever
Still on the fence about video? Here’s why it’s a game-changer and a must-have for your business:
- Video ranks higher on Google — 50x more than plain text pages.
- People retain 95% of a message when they watch it in a video, compared to just 10% from reading text.
- 88% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video.
- Video content gets shared 1,200% more than text and images combined.
If you’re creating blog posts, newsletters, or even long-form Instagram captions, repurposing that content into video is the smartest way to increase engagement and visibility.
And thanks to AI, you don’t have to spend hours editing… the right AI tools do the heavy lifting for you.
3 AI Tools to Turn Text into Video (and How to Use Them)
These three tools each offer unique ways to automate and simplify video creation. Whether you’re repurposing a blog post, creating an ad, or making educational content, there’s a tool for you.
1. Lumen5: Best for Repurposing Blog Posts into Videos
Lumen5 is an AI-powered video creation tool that turns written content into professional-looking videos. If you already have blog posts, articles, or newsletters, this tool makes it easy to repurpose them into engaging social media content.
How to Use Lumen5
- Sign Up & Set Up Your Brand Kit: Upload your logo, brand colors, and fonts for consistent branding.
- Paste Your Blog Post or URL: Lumen5 will automatically extract key points and structure them into a video script.
- Choose a Video Format: Select from options like vertical (Instagram/TikTok), square (Facebook), or landscape (YouTube).
- Customize with AI-Suggested Visuals: The AI pairs text with relevant stock footage, animations, and music.
- Edit & Download Your Video: Make any final tweaks, then download your video and share it on social media, YouTube, or your website.
Who Should Use Lumen5?
- Bloggers & content marketers looking to repurpose blog posts into social videos
- Small business owners who want an easy, AI-driven video editor
- Anyone who prefers not to be on camera
2. HeyGen: Best for Talking-Head Videos Without Filming Yourself
HeyGen is perfect for creating high-quality AI-generated avatars that act as video presenters.
If you’re camera shy but want to build a strong brand presence, this tool allows you to create an avatar of yourself or use one of the wide variety of diverse avatars available to create videos in minutes, so you never have to actually show up on camera!
How to Use HeyGen:
- Sign Up & Create Your AI Avatar: Record a short 30-second to 3-minute video following their simple setup instructions.
- Upload Your Script: Type or paste the text you want your avatar to say.
- Choose a Video Format & Style: Select the video layout, background, and visuals to match your branding.
- Customize Voice & AI Movements: HeyGen offers a range of natural-sounding AI voices and even allows voice cloning for more authenticity.
- Generate & Download Your Video: The AI syncs your avatar’s lip movements and gestures to match the script.
Who Should Use HeyGen?
- Entrepreneurs & coaches who want a video presence but don’t like being on camera
- Marketers & course creators looking to produce talking-head videos quickly
- Businesses creating multilingual content (HeyGen supports hundreds of languages)
3. Synthesia: Best for Professional Training & Educational Videos
If you create training videos, client presentations, or online courses, Synthesia is your go-to AI video tool. It generates polished, corporate-style videos without needing actors, film crews, or expensive video editing software.
How to Use Synthesia:
- Create an Account & Set Up Your Brand Kit: Upload logos, fonts, and brand assets for consistency.
- Choose a Video Template: Select from a variety of pre-designed templates or start from scratch.
- Add Your Script & Select an AI Presenter: Choose from dozens of AI avatars (or create your own) to deliver your message.
- Customize & Generate Your Video: Fine-tune your presentation, transitions, and visual elements.
- Download & Share Your Video: Publish directly to YouTube, LinkedIn, or embed it on your website.
Who Should Use Synthesia?
- Course creators & educators making e-learning materials
- Corporate teams creating professional presentations
- Brands producing high-end marketing videos
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Which AI Video Tool is Right for You?
Not sure where to start? Here’s a quick breakdown:
| Tool | Best For | Who It’s For |
| Lumen5 | Blog-to-video conversion | Bloggers, marketers, business owners |
| HeyGen | Talking-head videos without filming | Entrepreneurs, educators, global brands |
| Synthesia | Professional corporate/training videos | Course creators, corporate teams, agencies |
Final Thoughts: How to Get Started Today
AI-powered text-to-video tools are changing the game for content creators. Instead of spending hours filming and editing, you can generate high-quality videos in minutes—no video expertise required.
Here’s your next step:
- Optimize & share your video on multiple platforms to maximize reach.
- Choose one AI tool to start with (Lumen5, HeyGen, or Synthesia).
- Create your first video using a blog post, script, or newsletter you already have.
Resources and Links
Affiliate Disclosure: Some of the links below may be affiliate links, which means I may earn a small commission if you purchase through them — at no extra cost to you. I only recommend tools I personally use and love!
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