Episode #120: Custom GPTs 101: How AI Assistants Can Save You Hours Every Week

What if you could create your own AI assistant for business, designed specifically for your brand?

Not a generic chatbot, but an intelligent AI-powered assistant that understands your brand voice, automates content creation, and streamlines workflows so you can grow your business without burnout.

That’s exactly what a Custom GPT does.

These AI assistants go beyond basic automation… they learn how you write, what your audience needs, and how to generate content that feels authentic and engaging.

Whether you’re an entrepreneur, small business owner, or content creator, using a Custom GPT can save you hours every week by handling repetitive tasks like drafting blog posts, responding to customer inquiries, and even managing email marketing.

And the best part? You don’t need to be a tech expert to create one.

Whether you’re looking to automate social media, streamline your email marketing, or generate high-quality blog content, a Custom GPT can help.

In this post, we’re covering:

• What a Custom GPT is and how it works
• How AI automation for small businesses is changing the game
• Real-world examples of how Custom GPTs are being used
• Step-by-step instructions to create your own Custom GPT (yes, even if you’re not tech-savvy!)

By the end, you’ll know exactly how to build and train an AI assistant for content automation that fits your unique needs.

Listen to this Episode Here

What is a Custom GPT … And Why Should You Care?

A Custom GPT is an AI-powered writing assistant that you can train to match your brand voice, workflow, and business needs.

Unlike generic AI tools that generate cookie-cutter responses, a Custom GPT is fine-tuned for your business and can create content, answer FAQs, and automate repetitive tasks, all while sounding just like you.

Think of it like hiring a virtual assistant who never needs training, never takes time off, and always follows your exact instructions. Instead of spending time writing blog posts, email newsletters, and social media captions, you can let your AI assistant for content creation handle the heavy lifting.

With AI content automation, you can train your Custom GPT to:

• Write social media posts in your brand voice
• Generate blog content and SEO-optimized articles
• Automate email sequences and customer responses
• Summarize meetings, transcribe audio, and organize business workflows

The more data and instructions you feed your Custom GPT, the better it performs, saving you time and keeping your content strategy on track.

Why You Need AI Assistants in Your Life (Like, Yesterday)

Using AI automation for small businesses isn’t just about saving time, it’s about scaling smarter.

When you use a Custom GPT for content automation, you’re creating an AI-powered workflow that keeps your business running smoothly.

Here’s how business owners, entrepreneurs, and content creators are leveraging Custom GPTs:

1. AI-Powered Content Creation Without the Overwhelm

Writing high-quality content takes time. With a Custom GPT, you can generate blog posts, email sequences, and social media content in minutes. Your AI assistant understands your brand’s tone, preferred format, and content goals, so it delivers ready-to-publish content that sounds like you.

2. AI for Customer Support and FAQs

If you get the same customer questions over and over, a Custom GPT can automate responses, reducing email overload and improving response times. You can train your AI assistant to handle FAQs, send customer follow-ups, and even draft personalized replies based on past interactions.

3. AI for Social Media Management

Struggling to keep up with social media? Automate social media with AI by having your Custom GPT write captions, generate hashtags, and schedule posts—so you stay consistent without spending hours brainstorming content.

4. AI for Email Marketing and Lead Nurturing

An AI-powered email marketing strategy can help you stay engaged with your audience without writing every email manually. Your Custom GPT can draft welcome sequences, promotional emails, and personalized follow-ups, all tailored to your business goals.

5. AI Automation for Business Workflows

From meeting summaries to SOPs, Custom GPTs can organize and structure information in a way that helps you stay productive. Instead of manually transcribing meeting notes or drafting internal documents, your AI assistant can generate them for you—so you can focus on bigger projects.

Check Out Just A Few of the Amazing Custom GPTs Available in the GPT Store

How to Build Your Own Custom GPT (No Tech Skills Required!)

The best part? You don’t need a coding background or AI experience to build your own Custom GPT.

Here’s how to get started:

Step 1: Define the Purpose of Your AI Assistant

Decide what tasks you want to automate. Do you need help with content creation, customer support, or email marketing? Choose one area to focus on first.

Step 2: Open the GPT Builder in ChatGPT

If you have ChatGPT Plus ($20/month), you can access the GPT Builder, where you can set up a Custom GPT in minutes.

Step 3: Train Your Custom GPT on Your Brand Voice

To ensure your AI-generated content sounds like you, upload writing samples and define your tone and style. If you prefer short, conversational posts, tell your Custom GPT. If your content is more professional and detailed, guide it accordingly.

Step 4: Test and Refine Your AI Assistant

Run test prompts and tweak your GPT’s instructions until the output is exactly what you need. The more you refine it, the better it will perform.

Custom GPTs Are the Future of AI and Business Automation

The idea of AI-powered assistants might still feel futuristic, but Custom GPTs are already transforming the way businesses operate… and this is only the beginning.

AI is evolving rapidly, and those who embrace it now will be the ones leading the next wave of digital growth.

We’re moving into an era where having a Custom GPT will be as essential as having an email list, a content strategy, or a project management system.

Businesses that integrate AI now will be ahead of the curve, building more efficient workflows, automating content, and engaging with customers in smarter, faster ways.

But there’s one big shift happening that most people aren’t talking about: AI isn’t just about responding to your commands anymore, it’s about proactively supporting your business.

Let’s break that down.

Custom GPTs Will Move From Reactive to Proactive AI Assistants

Right now, most AI tools, including ChatGPT, are largely reactive. This means ou type a prompt, and the AI responds.

But in the near future, Custom GPTs will become proactive, meaning they will:

• Identify opportunities before you ask. Imagine your Custom GPT analyzing your content and saying, “Hey, based on your latest podcast, here are three Instagram posts you should schedule this week.”
• Monitor trends and suggest updates. Your AI assistant might say, “Your email open rates have dropped, want me to rewrite your subject lines with better-performing keywords?”
• Automate recurring tasks without a manual prompt. Instead of you remembering to draft your weekly newsletter, your Custom GPT can generate the first draft automatically and alert you when it’s ready.

We’re heading toward a time when Custom GPTs will act like an actual (human) assistant, anticipating what you need before you even ask.

AI Will Soon Integrate Seamlessly Into Your Business Systems

Another major shift happening with AI is integration.

Right now, you might use ChatGPT for content and another tool for social media scheduling. But soon, AI will be fully integrated into your existing platforms, meaning your Custom GPT will be able to:

• Sync with your email marketing platform and help draft and schedule newsletters.
• Analyze your social media engagement and suggest captions that are likely to perform best.
• Pull insights from your CRM and craft personalized outreach emails for leads and customers.

Instead of AI being a separate tool you use occasionally, it will become embedded in the core way you run your business.

So… What Does This Mean for You as an Entrepreneur?

If you take nothing else from this, remember this: AI isn’t replacing human creativity, it’s amplifying it.

Some people are afraid that AI will take over their jobs or make content feel robotic.

But here’s the truth: AI can’t replicate your expertise, your personal stories, or the unique value you bring to your business.

What it can do is take over the repetitive, time-consuming work so that you have more space for creativity, strategy, and connection with your audience.

Think about it this way:

• AI can draft the blog post, but you add the personal insights, stories and emotions that make it powerful.
• AI can generate content ideas, but you decide which ones resonate most with your audience.
• AI can analyze performance, but you make the business decisions that drive results.

The businesses that embrace AI now will have a massive advantage over those who wait. Not because they’re working harder, but because they’re working smarter.

Your Next Steps: How to Start Using Custom GPTs Today

If you’re ready to automate, optimize, and scale your business with AI, here’s how to get started:

1. Decide on the biggest time-waster in your business. Is it writing content? Answering repetitive customer emails? Scheduling social media? Pick one area to automate first.
   
2. Set up a Custom GPT using OpenAI’s GPT Builder. It only takes a few minutes to create your AI assistant, and you don’t need any coding experience.
   
3. Train it to match your brand voice. Provide examples of your writing style, tone, and content preferences so that it produces on-brand content every time.
   
4. Start small and test your AI assistant. Use it for a few simple tasks, tweak the settings, and refine its responses before integrating it into more areas of your business.

This isn’t about replacing what you do, it’s about leveraging AI to support and save time so you can best use your time where it matter most in your business.

AI is evolving fast, and Custom GPTs will soon be a must-have tool for business owners, content creators, and marketers.

If you start now, you’ll be ahead of the game, setting up systems that give you back hours of time every week.

Resources Mentioned

Looking to take the next step with Custom GPTs and AI automation? Here are some resources to help you get started:

📌 Want me to build you a Custom GPT? Let me handle the setup so you can start using AI in your business effortlessly ASAP. Sign Up Here

📌 AI Evergreen Content Machine Course: Learn how to scale your content creation, automate workflows, and leverage AI to save hours every week within your business. Join the Waitlist

📌 Explore Custom GPTs in the GPT Store: Browse pre-built AI assistants or customize your own for a tailored AI experience. Check it Out

Whether you’re ready to build your own Custom GPT or want a done-for-you solution, these tools will help you streamline your business and start working smarter, not harder.

🎧 Want to Learn More About Creating Content Using AI? Listen to the AI Content Lab Private Podcast! 

The AI Content Lab is an eight-episode private podcast that teaches you how to create evergreen content that works for your business 24/7. 

Learn to break free from the social media grind, save hours each week, and generate long-term results with high-quality content that attracts leads, drives traffic, and boosts sales – without the need for constant posting. It’s free, easy, and designed to make content creation stress-free.

➔ Listen for FREE! Sign up Here

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