Episode #125 [AI in Action] Stop Guessing! How to Find the Best Keywords for SEO & Start Ranking

Struggling to get your content found on Google? Discover exactly how to find the best keywords for SEO using powerful keyword research tools that will transform your visibility!

Reality check: 91% of web pages get ZERO traffic from Google.

Ouch, right? All that hard work creating amazing content, and most of it never gets seen.

But here’s the good news: when you learn how to find keywords for SEO that actually work, you can join the elite 9% that’s getting traffic, leads, and sales from Google!

Stick with me while I break down my complete keyword research for SEO process using Ubersuggest, my favorite AI-powered keyword research tool that makes finding the best keywords ridiculously easy (even if you’re not a tech wizard).

This is the missing piece that turns invisible content into a 24/7 traffic machine.

Listen to this Episode Here

Why Keyword Research for SEO is Non-Negotiable for Your Business

Before we dive into how to find the best keywords for SEO, let’s talk about why proper keyword research deserves your immediate attention:

• The first 5 results on Google get 67% of all clicks (if you’re not in the top 5, you’re missing thousands of potential visitors)
  
• Organic search drives 53% of all website traffic (more than social media, paid ads, and email COMBINED)
  
• Using the right keyword research tools can be the difference between being invisible and being found by your ideal clients

The bottom line? If you’re creating content without strategic keyword research for SEO, you’re essentially throwing that content into a black hole. ❌

The good news is that SEO tools for keyword research have become much more accessible and user-friendly than ever before.

How to Choose the Right Keyword Research Tool for Your Business

With so many SEO tools for keyword research available, how do you choose the right one?

Here’s what to look for:

1. User-friendly interface: You shouldn’t need a PhD in SEO to understand the data
   
2. Comprehensive data: Look for search volume, competition metrics, and trend information
   
3. Competitor analysis features: The ability to see what’s working for others in your niche
   
4. Content idea generation: Tools that help you move from keywords to actual content ideas
   
5. Affordability: Some of the best keyword research tools offer free versions or reasonable pricing

Ubersuggest checks all these boxes, which is why it’s my go-to recommendation when teaching entrepreneurs how to find keywords for SEO.

Created by digital marketing expert Neil Patel, Ubersuggest functions as your personal SEO assistant that helps you:

• Find the best keywords to target for faster ranking
  
• Analyze your competition’s keyword strategy
  
• Discover content ideas proven to drive traffic
  
• Track your SEO performance over time

There’s both a free version and a paid version, making it accessible regardless of your budget.

I personally opted for their lifetime deal rather than the monthly subscription, which has been an excellent investment in my keyword research arsenal.

A Step-by-Step Process: How to Find the Best Keywords for SEO

Let me walk you through my exact process for how to find keywords for SEO that will actually help you rank on Google:

Step 1: Start with Seed Keyword Research

Every successful keyword research for SEO strategy begins with a broad topic search. This gives you a foundation to build upon.

Let’s say you’re a parenting coach who helps with toddler discipline and positive parenting techniques. You want to create content that actually gets found by parents looking for help.

Head to your keyword research tool (in this case, Ubersuggest) and type in a broad topic like “positive parenting” in the search box.

Immediately, you’ll see:

• Search volume: How many people search for this term monthly (in this case, 1,900 in the US or 6,600 worldwide)
  
• SEO difficulty: How hard it would be to rank for this term
  
• Audience demographics: Who’s searching for this content
  
• Search trends: Whether interest is growing or declining

This initial keyword research gives you a baseline understanding of your topic’s potential.

Step 2: Expand Your Keyword List with SEO Tools

This is where your keyword research tool really shines. After entering your seed keyword, Ubersuggest will generate:

• Question-based keywords: “What is positive parenting?” “How many parenting styles are there?” (These are perfect for FAQ content and featured snippets)
  
• Comparison keywords: “Positive parenting vs gentle parenting” (Great for decision-stage content)
  
• Related suggestions: Hundreds of potential keywords with their individual search volumes

In our example, the tool found 324 potential keywords with a combined search volume of 17,900!

This is literally months of content ideas generated through proper keyword research for SEO. 🤯

Step 3: Identify Low-Competition, High-Value Keywords

This is the critical step in how to find the best keywords for SEO that most people miss.

When using keyword research tools, don’t just look at search volume. The real magic happens when you analyze both search volume AND competition metrics together.

The sweet spot? Keywords with decent search volume but LOW competition scores.

For instance, in our example, while “positive parenting” might have higher search volume, “positive parenting solutions” might have 880 monthly searches with a much lower difficulty score, making it a smarter target that could bring substantial traffic more quickly.

SEO tools for keyword research like Ubersuggest also show you the CPC (cost per click) data. Even if you’re not running ads, this is valuable information!

A higher CPC (like $4.87 for “positive parenting solutions”) indicates a commercially valuable keyword.

If advertisers are willing to pay that much per click, it means people searching for this term are likely ready to spend money.

Using Competitor Analysis to Supercharge Your Keyword Research

One of the most powerful ways to find keywords for SEO is to see what’s already working for your competitors.

Here’s how to leverage your keyword research tool for competitive intelligence:

1. Go to “Traffic Estimation” in Ubersuggest
   
2. Enter your competitor’s website URL
   
3. See exactly which keywords they’re ranking for
   
4. Discover their top-performing pages and corresponding keywords

Continuing to use my example of a parenting coach, when I analyzed positiveparentingsolutions.com as part of my keyword research process, I discovered they rank #1 for terms like “roughhousing,” “funny things kindergartners say,” and “parenting courses.”

Their article on “Funny Things Kids Say” brings them an estimated 3,000 visits per month!

This competitor analysis feature of SEO tools for keyword research is like having X-ray vision into successful content strategies.

Now that I know exactly what type of content is driving traffic in this niche, and I can create something similar, but with my unique perspective and expertise.

You can even see which websites are linking to their content, giving you a list of potential sites to approach for your own backlink strategy (another crucial element of comprehensive keyword research for SEO!)

How to Find Content Ideas That Are Already Ranking

The best keyword research tools don’t just show you keywords, they also help you understand how to turn those keywords into content that ranks.

Here’s how to do this with Ubersuggest:

1. Click on “Content Ideas” under the Keyword Research section
   
2. Enter your main topic
   
3. See the most successful content in your niche, sorted by monthly visits

For each piece of content, you’ll see:

• The title and URL
• Estimated monthly visits
• Number of social shares
• Number of backlinks

This feature of advanced keyword research tools provides a curated list of proven winners in your niche.

You can see what’s already working well and then create something even better (what SEO experts call the “skyscraper technique”).

Click on any article to see the exact keywords it’s ranking for, how much traffic each keyword brings, and even the word count.

This is invaluable information for creating content that has a high probability of ranking before you even write it!

3 Advanced Tips to Maximize Your Keyword Research for SEO

1. Combine AI with Your Keyword Research Tools

The combination of ChatGPT or other AI Tools like Claude and keyword research tools like Ubersuggest creates an unbeatable SEO content system.

Use Ubersuggest to find your target keywords, then use ChatGPT to help you outline and draft content optimized for those keywords.

For example, prompt ChatGPT or your favorite AI Tool with:

“Create an outline for a comprehensive, SEO optimized blog post about <your topic>. The primary keyword is <keyword from your research> and secondary keywords include <other keywords you found>. Include H2 and H3 headings that incorporate these keywords naturally.”

This approach can help you generate SEO-optimized blog posts in minutes instead of hours, making your keyword research even more valuable.

2. Refresh Content Based on New Keyword Research

According to HubSpot, refreshing old blog posts based on updated keyword research can increase traffic by up to 106%! (More on this in a future episode!)

Go back to your underperforming content and use your SEO tools to find better, more up-to-date keywords. Update the content with new information, add more depth, improve the formatting, and republish it.

This strategy maximizes the ROI of both your existing content and your keyword research efforts.

3. Be Patient and Track Your Keyword Rankings

Finding the best keywords for SEO is just the first step. You also need to track how your content performs for those keywords over time. The average page that ranks on Google’s first page is over two years old.

Use the rank tracking features in your keyword research tool to monitor progress and make data-driven adjustments to your strategy.

Remember, SEO is the long game, but consistent application of solid keyword research principles will yield BIG results.

Your Complete Keyword Research Action Plan

Ready to transform your SEO results? Here’s your action plan for effective keyword research:

1. Choose your keyword research tool: If you’re just starting, begin with Ubersuggest’s free version
   
2. Conduct initial seed keyword research: Identify broad topics in your niche
   
3. Expand to find long-tail opportunities: Use your SEO tools to discover related keywords with lower competition
   
4. Analyze what’s working for competitors: Study 2-3 competing websites in your industry
   
5. Create a keyword-prioritized content calendar: Plan content based on keyword value and competition
   
6. Track your rankings: Set up monitoring for your target keywords to measure progress

Remember, the goal of keyword research for SEO isn’t just to find any keywords, it’s to find the RIGHT keywords that your ideal audience is searching for and that you can reasonably rank for.

From Invisible to Unstoppable: Transform Your SEO Strategy

Learning how to find keywords for SEO doesn’t have to be complicated. With the right keyword research tools, you can simplify the process, get real data-driven insights, and start ranking higher with less effort.

Inside my AI Evergreen Content Machine course, I teach you exactly how to use keyword research for SEO to create, optimize, and automate content for long-term traffic and sales.

We dive deep into:

• Finding the perfect keywords for your specific business
• Creating frameworks that turn keyword research into ranking content
• Automating your content strategy for consistent results

Ready to join the elite 9% of websites that actually get traffic from Google?

Join the waitlist for AI Evergreen Content Machine →

Stop guessing and start knowing exactly how to find keywords for SEO that will actually bring you traffic. Because your brilliant content deserves to be found!

Additional Resources to Explore

Affiliate Disclosure: Some of the links below may be affiliate links, meaning I may earn a small commission if you purchase through them—at no extra cost to you. I only recommend tools I personally use and love!

• Ubersuggest
  
• Watch the YouTube demo of this episode for a hands-on tutorial (also available further below on this page)
  
• AI Evergreen Content Machine   

Related Episodes of Tech Savvy 101: AI & Automation Made Simple You May Also Enjoy

• Episode #113: [AI in Action] Keyword Research Made Easy: A Beginner’s Guide to SEO with Keywords Everywhere
  
• Episode #122: SEO Made Simple: How to Get Found on Google Without Being an Expert

Watch This Episode on YouTube

Psst! don’t forget to subscribe to my channel!

Rate, Review & Follow

If you loved this episode, please consider rating and reviewing the show! Your support helps more women entrepreneurs discover these tools and strategies to simplify their systems and scale their businesses.

Click here to rate with five stars, leave a review, and share what you loved most about this episode.

And don’t forget to follow the podcast — I’m sharing bonus episodes and resources you won’t want to miss!